About
The Felix Project believes in a vision of London where no-one goes hungry and good food is never wasted.
We rescue good, surplus food from the food industry that cannot be sold and would otherwise go to waste. This is high-quality and nutritious, including a high proportion of fresh fruit and vegetables, baked goods, salads, meat and fish. We collect or receive food from over 900 suppliers, including supermarkets, wholesalers, farms, restaurants and delis.
We then sort and then deliver this food to almost 1000 front-line charities, primary schools and holiday programmes in London. That way, food that would have gone to waste is reaching vulnerable people, homeless, people with mental health or those who simply cannot afford to buy regular, healthy food.
As we are non-profit we depend on donations and grants to keep us going, and we are interested in engaging in new partnerships. We always need new volunteers in our warehouses, in our kitchen, and in our vans.
Jane Byam Shaw’s son, Felix, who died suddenly in 2014, is the inspiration behind The Felix Project. Appointed a Trustee in 2017, Jane is involved in fund-raising and developing corporate partnerships for the charity.
Jane has an MBA from London Business School and a degree in Modern Languages from Trinity College, Oxford. She was formerly UK Director of the Professional Boards Forum, a business set up in the UK in 2008 to connect FTSE chairmen with outstanding women candidates for non-executive director roles. Jane’s early career was in strategy consulting, branding, corporate identity and corporate communications. She was formerly Marketing Director of Wolff Olins, the international corporate identity and branding consultancy, and a governor of The Byam Shaw School of Art. She was a founder steering committee member of the 30% Club.
The Felix Project was founded in 2016 by Justin and Jane Byam-Shaw in memory of their son Felix who died suddenly from Meningitis at the age of 14. Felix was full of compassion for those without his advantages.
Justin was awarded The Beacon Awards Judges' Special Award in 2017. Fabian French, CEO of UK Community Foundations that runs the Beacon Awards, said: “Justin is a deserving winner of the Beacon Judges’ Special Award. He has shone a light on the issue of food waste in order to address food poverty and has deployed his wealth and his business talent to approach both issues in a focused and effective way. That he has done all this whilst coping with the tragic loss of his son Felix makes his achievement all the more remarkable.”
Justin is Chair of ESI Media, owners of the London Evening Standard, Independent and London Live brands.