There needs to be a celebration of repair, rework and reuse, through design and storytelling. To shift the narrative from ‘doing your bit’ to ‘I wear this because its the best looking thing out there’

In order to truly shift market and consumer attitude we need to engage culturally. Our expertise come from branding, advertising, and storytelling to sell products. We are using this to engage our mission and work with brands who are willing to change and improve. We will work with brands to create products, campaigns, activations and experience that build this culture around celebrating repair, rework and reuse. We’ve already done this with Nike, Under Armour, Camper and Umbro. So the desire is proved.

We validate our place in the industry by doing our own products, experiences and storytelling too. The products we’ve already sold prove the desire further, with an average customer spend at £365. These are limited and special, and will only increase the perceived value around the celebration of our key tenants: repair, rework and reuse.