About
We make award-winning reusable and organic period products, which are better for your body and the planet. 100 billion plastic period products are thrown away each year, and each one is toxic, single use and non-recyclable. So we decided to offer people real sustainable choice with a range of high-performing sustainable products. We started with the world's first Reusable Tampon Applicator, and have gone on to make reusable pads, period pants, and a self-sanitising Period Cup. Each innovative design is packed full of material technology making them super easy to (re)use. It's time to bleed red, think green.
Alec is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator. Previously, he spent 3 years running the UK tampon subscription service, Sanitary Owl. It was here he witnessed the plastic waste, toxic ingredients, and shameful language used by the industry. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for people with periods around the world.
Overseeing brand, product, and marketing, Alec has been responsible for bringing some game-changing products and campaigns to life, including the first ever tampon string to be shown on public advertorial, featuring on the side of 200 London buses. He has written for newspapers and spoken on panels, mostly about his main passions - impact, circularity and design.