About
Cirkular (cirkular.co), aggregates second-hand fashion listings from multiple websites, allowing users to search with ease and specificity, thereby reducing friction in the resale market. By making second-hand shopping more accessible, we aim to shift consumer behaviour away from buying new garments, significantly reducing carbon emissions and textile waste.
Previously, to find what you are looking for, you have to browse across different websites which takes time and determination until you find what you need before you make a purchase. We thought there must be a better way and this is why we launched Cirkular.
By allowing customers to search with regular filters like size or price, we make searching for what you need quicker and easier than ever before. We have built our own image recognition algorithm to find similar-looking articles across websites making it easier to buy second hand we make shopping for second-hand clothes as seamless as buying new, thus directly reducing demand for newly produced garments.
Over 10 years fashion experience including premium and luxury retail in the first and second hand markets Annie brings a wealth of knowledge in who the Cirkular customer is and what they are looking for from the platform.
Heading the market strategy, brand and marketing operations Annie will drive consumer insights to ensure we’re perfectly placed within the market to engage consumers, retailers and will focus on brand partnerships and customer facing communications.
Dersims background is in finance and investing but has been a lifelong, self confessed nerd.
Once he switched to entrepreneurship with weev.one, he went on to co- found Joipaw and Cirkular and provides his ability to speak with customers and engineers alike.
Marco is a mastermind information engineer and software developer tweaking the backend of online retailers and creating video games before Weev. He has a Masters degree in information engineering, specialised in big data, especially data analysis and visualisation.
Him and Dersim have a proven track record at weev.one and then going on to co-found Joipaw and Cirkular together.