About
Circular Way is a circular technology company launching the first fully circular fashion retailer. Selling only the world’s most regenerative garments, we buy back every garment at end of use to be either resold or regenerated into new garments, enabling customers to pay only for what they wear and eliminating waste. In addition, all garments include an NFC chip that links the garments to a host of digital services that maximise the value and enjoyment of every garment. The result is a consumer experience that’s more fun, more engaging and of higher value than anything that’s come before.
James Pamplin is Co-Founder/CTO of Circular Way, a social enterprise dedicated to ending consumer waste by making circularity a part of every retail purchase. James has served as CTO of multiple startups, and held Head of Engineering and senior full-stack engineering roles for media companies such as the Guardian and BBC, and companies in the FinTech and theatre industries. James is passionate about sustainability and circularity.
John Atcheson is Co-Founder/CEO of Circular Way, a social enterprise dedicated to ending consumer waste by making circularity a part of every retail purchase. Prior to Circular Way and its predecessor company, Stuffstr, John helped to launch Getaround, now the world’s leading peer-to-peer car sharing company, and served as Founder/CEO of several media-related startups, including MusicNet, the first interactive music service. Additionally, John has served as board chair of Sightline Institute, a leading sustainability think-tank based in Seattle. John holds a BA in Economics from Brown University and an MBA from Stanford Business School.