About
Yodomo is a London-based social venture, founded in 2017, that helps organisations reduce textile waste and unlock circular value. Working at the intersection of circular economy, creativity and community, it delivers consultancy, R&D and practical reuse programmes, including Innovate UK-supported research, and working with partners such as Vivienne Westwood, Liberty, Nike, Daks and John Lewis.
Yodomo identifies and intercepts surplus textiles from the interiors and fashion industries, supporting businesses and London boroughs to improve material separation, redesign waste systems and create viable pathways for reuse. These materials are then redistributed through public reuse events, workshops and hubs, activating them within London’s creative economy.
Winner of the Marie Claire Sustainability Award for ‘Progress toward Circularity’, where judges noted it is “tackling sustainability from every angle,” Yodomo has a proven track record of delivering scalable, place-based solutions across Hackney, Tower Hamlets and the London Legacy Development Corporation, reducing waste at source while generating social, environmental and economic value.
Environment Agency Certification: Upper tier waste carrier, broker and dealer
Sophie Rochester founded Yodomo in 2017. Her work centres on how we make better use of the materials that already exist, and how circular approaches can create environmental, social and cultural value.
Since 2017, she has worked across industry and community settings to develop practical ways of reducing textile waste, from building reuse hubs and running public workshops to working with brands and local authorities on systems and strategy.
Sophie is a post-graduate researcher at UAL’s Fashion, Textiles and Technology Institute (FTTI). Her research asks how we define and measure the value of local circular economy initiatives — particularly those that generate social and environmental impact but sit outside traditional growth models. Drawing on Yodomo's work as a case study, she is exploring how new evaluation frameworks could help unlock better funding and support for circular practices.
She is the author of the award-winning Making a Living: How to Craft Your Business (John Murray Business, Hachette).