ReBorn is a UK-based circular design brand creating beautifully designed, high-quality products from recycled materials. Our products are circular by design - made in the UK, designed for everyday use, and fully recyclable at end of life - helping keep valuable resources in use while reducing carbon impact.

We work collaboratively across the value chain to unlock the value of waste and turn it into products people genuinely want to use:

• Businesses - partnering to transform waste streams into new consumer products. This includes collaborations with SURI and Biffa, converting manufacturing and post-consumer waste into functional, retail-ready homewares.
• Councils - supporting improved recycling behaviours through better design. Our solutions include stylish food waste caddies and innovative 'SquishBins' for soft plastics, helping households recycle more, more easily.
• Retailers - bringing circular products to market that combine sustainability with strong design and everyday functionality, making it easier for consumers to choose products made from local UK waste.

Our approach is underpinned by innovation and evidence. In partnership with Brunel University London, we have developed materials and conducted lifecycle analysis demonstrating up to a 79% reduction in carbon emissions compared to equivalent products made from virgin materials and imported from the Far East.

Our ambition is to scale circular solutions that are commercially viable, widely adopted, and deliver measurable environmental impact - proving that waste can be transformed into products of real value.