About
Dubs is on a mission to get kids off screens and outside, designing ultra-comfortable, adventure-ready shoes that are as good for the planet as they are for play. Our AI-powered sizing tool guarantees a perfect fit first time, dramatically reducing returns and waste. Every Dubs style uses the same sole, ensuring sizing is always consistent - no more mismatched fits or unworn shoes. Through our Immortal Sneaker Movement, families can resell, pass on, or return outgrown Dubs via our dedicated platform, keeping shoes in play and out of landfill. By combining smart tech, circular design, and a thriving resale community, we’re building a future where every pair of Dubs lives many adventurous lives, minimising waste and maximising childhood.
Stuart Davis is an award-winning creative leader and sustainability visionary, recognised in the British Footwear Association’s Footwear50 as one of the industry’s most change-making figures. With over 20 years’ experience in creative and advertising, Stuart has built world-class production teams, delivered award-winning content, and partnered with global brands including adidas, Coca-Cola, and M&C Saatchi. Now, as founder of Dubs and the Immortal Sneaker Movement, he’s reimagining kids’ footwear, blending creativity, technology, and circular design to get kids off screens, reduce waste, and shape a better future for childhood and the planet.