About Us

Experts in reuse & refill.

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Unpackaged was founded as the first modern zero waste shop in 2006 and is now the UK’s leading consultancy specialising in reuse and refill, collaborating with partners across the supply chain to tackle the single-use plastic packaging crisis. 

Our consultancy expertise stretches across research, strategy and analysis, as well as innovation and implementation, giving us unique insights into all aspects of reuse and refill. 

Our clients range from leading retailers such as as Waitrose, Planet Organic, Sainsbury’s, M&S, The Co-Op, Morrisons, Ocado, Abel & Cole to CHEP, Sodexo, Greenpeace, WRAP and a host of smaller independent brands and retailers.

Meet the founders

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    Catherine Conway

    Founder & Director

    Catherine’s career has spanned both the private and Third Sectors, but always focussing on the interplay of how business interacts with, and supports, the society in which it operates.

    Before the concepts of zero waste and the circular economy had developed, Catherine could see that there was a problem with the amount of plastic packaging being used in our modern lives. A true innovator, Catherine set-up Unpackaged in 2006 as the world’s first modern zero waste shop, which has since developed into a leading consultancy with clients such as Waitrose, Planet Organic, Sainsbury's, M&S, The Co-Op, Morrisons, Ocado, Abel & Cole, Sodexo, River Cottage and a host of smaller independent brands and retailers.

    Not only has Unpackaged created a new, desirable, sustainable category in modern retailing but Catherine’s passion for developing systems to enable refilling, and reuse, within various food sectors has enabled many other businesses to create real and lasting change.