About Us

The refill store that floats to your door. TOPUP TRUCK is a pioneering and award winning mobile zero waste retail business operating from electric vehicles.

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We are bringing communities together around refill shopping in an original way that is embedding the circular movement into everyday living.

We are bridging the gap between sustainability and convenience to create positive habits within the community.

We have had great traction with the press, built an audience and a loyal customer base.



Meet the founders

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    Ella Shone

    Founder and CEO

    Ella Shone has a background in marketing, food and sustainability. Starting out in leading marketing agencies, she then was on the commercial team at The Bread Factory (the B2B side of Gail's) managing £5m patch of bread business. This was "ops and commercial bootcamp - with bread being the fastest of fast moving consumer goods". She then moved on to award-winning circular condiments startup and got experience of sustainable startups before founding TOPUP TRUCK in 2020.