Sellalong

About Us

Sellalong makes circularity a part of every retail purchase.

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Sellalong brings circularity to every retail purchase. We integrate our platform directly into retailer checkout screens so that customers can sell back previous purchases as real-time payment for new items. We then collect the items for free, and use retailer-provided data to optimise the resale and responsible recycling of every item.

Meet the founders

  • John Atcheson 2019-05 1

    John Atcheson

    Co-Founder/CEO

    John Atcheson is Co-Founder/CEO of Sellalong, a social enterprise dedicated to ending consumer waste by making circularity a part of every retail purchase. Prior to Sellalong and its predecessor company, Stuffstr, John helped to launch Getaround, now the world’s leading peer-to-peer car sharing company, and served as Founder/CEO of several media-related startups, including MusicNet, the first interactive music service. Additionally, John has served as board chair of Sightline Institute, a leading sustainability think-tank based in Seattle. John holds a BA in Economics from Brown University and an MBA from Stanford Business School.

  • James Pamplin – Profile Square – 2021

    James Pamplin

    Co-Founder/CTO

    James Pamplin is Co-Founder/CTO of Sellalong, a social enterprise dedicated to ending consumer waste by making circularity a part of every retail purchase. James has served as CTO of multiple startups, and held Head of Engineering and senior full-stack engineering roles for media companies such as the Guardian and BBC, and companies in the FinTech and theatre industries. James is passionate about sustainability and circularity.