About Us

We support organisations in any sector to share overcapacity, excess material and under-utilised assets between departments, businesses and with others nearby.

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Sharing can lead to lower costs, new revenue streams and more a flexible and sustainable way of working.

Optumum is the UK partner of B2B sharing marketplace creators FLOOW2.  Based in East London we offer a practical tool to help businesses in the UK work in a more circular manner.  We provide one central platform that creates transparency of demand and supply of excess capacity that can be made available to others to use.  In alignment with London’s Net Zero targets members can be facilitated to share idle capacity and resources in order to prevent unnecessary purchases, overproduction of goods and avoidable wastage.

Sharing and reuse of resources can be applied to every market sector: from health to retail, and from construction to agri-food. Businesses and organisations use our digital platform to sell, rent, trade, swap or give away equipment, services, supplies, personnel, facilities, knowledge, waste and materials. Sharing brings organisations, or departments within organisations, together to share overcapacity locally and regionally and can help businesses reduce costs, create new revenue streams, collaborate with others, and become more flexible and sustainable.

In addition to receiving support in launching a unique and affordable sharing marketplace, there is also additional project management and support services available to provide expert advice and practical assistance to create lasting behaviour change, initiate sharing opportunities, and maximise return on the initial investment.

Meet the founders

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    Edward Cox

    Business Development/ Founder

    Edward has more than 10 years experience working on Economic Development projects in the public sector. His work since in the circular economy and shared mobility sector has led him to deliver successful car sharing projects with corporate and public sector clients. Having joined the car club operator at an early stage, he was part of the team that saw the business expand in the UK, develop a presence in mainland Europe and become wholly owned by a major rental business. He has also been involved in the delivery of innovation projects in mobility, electric vehicles and charging infrastructure.

    Recognising that an increasing number of organisations and sectors are needing to adapt to rapid changes in how they do business brought about by the climate crisis, emerging technology, new government policies and evolving customer expectations. Edward started Optumum with a focus on B2B asset sharing and material reuse to support this transition and create more flexible and sustainable organisations.

    He has an MSc in Entrepreneurship and Innovation Management and is a PRINCE 2 Practitioner.