About Us

Litta is turning mobile gamers into citizen scientists.

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By gamifying the fight against litter and building an infrastructure that will allow us to gamify the collection of any type of crowdsourced data in the future (the Gamification of Things), we are making it fun and engaging for young people to adopt sustainable behaviours.

We use the data collected by our citizen scientists, including the type, location and brand of litter, to overlay litter hotspots with local authority waste management infrastructure, identify route optimisation for street cleaning teams, and help gather a wealth of public perception data around litter and street cleanliness.