About Us

Kitche it, don't ditch it!

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Kitche is a home food waste app and platform, providing tech-based tools to aid behaviour change and capture valuable data to support local authorities & supermarkets in food waste prevention & cost-saving.


Meet the founders

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    Alexander Vlassopulos

    Co-Founder and CEO

    Alex is a commercially-minded partnerships and business development leader with 19 years experience in technology, media and start-ups.

    Alex is very passionate about the Food Tech sector and particularly the pandemic Food Waste crisis took him to create Kitche and become the CEO & Co-Founder.

    Alex has 6 years experience at Google and is the lead for Android Sustainability projects.

    Previous to Google Alex worked in B2B tech start ups for 6 years and was also part of the digital transformation in the music industry, working at the 2 biggest record labels (Universal Music and Sony Music), helping launch Spotify and the other digital music platforms.

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    Lynsey Dickenson Scott

    Co-Founder and CMO

    Lynsey was on a walk with Alex (Co-Founder & CEO of Kitche) in a park in 2016 when the idea of Kitche was born.

    Lynsey has over 20 years of creative roles at big agencies (Edelman, McCann, Saatchi, Publicis Groupe, Euro RSCG) and global brands such as Red Bull and NBC Universal.

    You can see Lynsey's creative for Kitche on or via the Instagram site:

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    Jamie Ritchie

    Co-Founder and COO

    Jamie comes from a farming background and had run an ethnical meat business prior to Kitche with a huge passion for food sustainability.

    Jamie has over 15 years of advisory experience in venture capital, private equity, M&A, IPOs, restructurings, joint ventures and fundraising. Advising start-ups through to FTSE 100 companies.

    Trained corporate lawyer with particular expertise in advising owner-operators, entrepreneurs, venture capital and private equity participants. Experience in various sectors, including property investment, technology, software, healthcare, telecoms, pharmaceutical and energy.


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