About Us

Multi-award winning sustainable period products.

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DAME is a sustainable personal care brand on a mission to turn periods positive; positive for your body, your confidence and for the planet.

We make it easy and desirable to give up single-use plastic-filled period products.

Back in 2015 DAME co-founders Celia and Alec ran a period subscription service, delivering a whole range of branded products to women across the UK. It was here they saw first-hand the impact tampons were having on our bodies and the planet. They believed women, and the planet, deserved a better choice. Here DAME was born.

Two years later they launched D, the world’s first reusable tampon applicator on Kickstarter, and were overwhelmed by the response. They exceed their target in just 4 days, received worldwide media coverage and secured backing from customers in over 50 countries. It was clear that women were ready for more sustainable choice.

Since then DAME has saved 13 million pieces of single use plastic from going to waste and certified as a B Corp, demonstrating that business can be used as a force for good. We’ve received a revered Dezeen Design Award and achieved a finalist place in Fast Company’s 2019 World Changing Ideas Awards.

Our organic cotton tampons, reusable tampon applicator, reusable pads, and 3D knitted period pants are available in retailers nationwide and shipped globally from our website.