540 WORLD – Sustainable Circular Design Specialists

About Us

540WORLD offer 'gold' standard B2B built environment sustainability solutions to future-proof products, projects, brands, infrastructure, government, educational institutes & start-ups through certified, evidence-based C2C® circular design projects

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540WORLD work in the built environment in regenerative design with a global network of specialists from scientists and chemists to biologists and engineers.  We work collaboratively to innovate products, projects or supply chains towards a genuine, independently audited and verified safe and circular design model, from infrastructure to manufacturing processes, interior architecture to design and packaging. Our services include material sourcing and swaps, innovations and certifications, knowledge-sharing and supply chain training, events and marketing to matchmake materials and projects for an authentically safe, circular and regenerative future, positive for people and planet. We consult for the Environment Agency, Jacobs engineering, Microsoft, Multiplex, Chiltern Contracts and UCL start-ups, to name a few and have successfully delivered UK firsts and world-first projects in the built environment including the world’s first certified sustainable timber fender for the Thames Estuary with the Environment Agency’s TEAM2100, Balfour Beatty, Accsys Technologies and International Timber.  We help projects become genuinely ‘green’ through evidence-based certified materials and IT technologies.

Meet the founders

  • Paul-Capel-300dpi-C-scaled-aspect-ratio-3-4

    Paul Capel

    Founding Partner - Cradle to Cradle Circular Specialist

    Cradle to Cradle® networker (since 2006), Director - Cradle to Cradle Marketplace Ltd, Founding Partner - 540 WORLD, MSc Architecture - Advanced Environmental & Energy Studies (2009)

    Paul’s groundbreaking MSc thesis compared the Hannover Principles (C2C®) to Holmgren’s Principles of Permaculture. He has personally shared copies of the book “Cradle to Cradle: Rethinking the way we make things” with over 400 people & counting. Previously a surveyor at the Ordnance Survey for 30 years & crafting his family home using C2C® & Passiv Haus as inspiration, Paul is an authentic C2C® global pioneer, but London-based. He is one of the most knowledgeable specialists of UK circular materials and is frequently asked to speak at national events covering digital circular tools, circular materials, systems and certifications for healthy, circular cities.

  • Chaline-straightened-black-and-white-140619-c-scaled-aspect-ratio-3-4

    Chaline Church

    Founding Partner - Interior Architect & Circular Materials Specialist

    MA Interior Architecture researching human health optimizations through materials and arrangements, BJourn Broadcast with BA Fine Arts, Marketing, Video & Photography, Director - FreeSpace Design, Founding Partner - Ergotec Health, Founding Partner - 540 WORLD.

    Chaline worked on brands such as Disney, Universal & UNESCO as well as food, financial & retail brands & she spearheaded hundreds of world-first products from product design to marketing across 22 countries, before co-founding health clinics recognised by BUPA, Aviva etc. She combined health & design in her multiple award-winning Masters in Interior Architecture then founded FreeSpace Design for healthy interiors architecture (non-toxic spaces for healthy futures). Chaline is based in London and champions future-proofing brands and businesses by supporting their materials revolution to safe then circular design, together with 540 WORLD'S network of world-class C2C® chemists, scientists and engineers.