About
Newless transforms old clothing into new bespoke outfits through our proprietary upcycling process, The Newless Method. Customers provide an original piece of clothing to be used as a "starter piece". Designers then collaborate with customers as they transform their garments to incorporating their creative direction and style. In no time at all, Newless customers have a “new”, bespoke and zero-waste item. You can experience Newless in person through our regular pop-ups or virtually through our e-commerce option, On Demand.
Anita is the founder and CEO of Newless. As a self-taught upcycler, she has passionately advocated for sustainable fashion for many years. Before starting Newless, she spent a decade in leadership roles at fast-growing scale-ups in the estate and hospitality sectors. Anita loves innovation and creativity and believes we have only begun to scratch the surface when it comes to sustainable solutions for post-consumer waste in fashion.