About
The Kiraa fashion rental platform is transforming how Black and other ethnic London communities approach their wardrobes by providing luxury, stylish and sustainable pieces for rent. We offer a curated selection of high-quality, fashionable pieces, spotlighting those from culturally rooted and Black-owned designers, making it easy for users to access the latest trends without the need to purchase new garments.
Instead of purchasing items that might only be worn a few times and eventually discarded, our customers can rent pieces on a short-term basis, maximising the use of each piece. This approach minimises waste by significantly lowering the need for new materials, production energy, and water usage, while also reducing the amount of textile waste that ends up in landfills.
Additionally, by spotlighting designers from Black and ethnic communities, we empower creators who prioritise sustainability in their craft, further supporting responsible consumption. Kiraa also actively promotes sustainable fashion habits by allowing users to make their pieces available for rent, helping to extend the life of pieces and reduce wardrobe clutter.
The Kiraa platform not only encourages an eco-conscious lifestyle but also redefines accessibility to luxury fashion.